Business Spotlight: LUV SCRUB

In recognition of Black History Month, PRESS is spotlighting a local business we love: LUV SCRUB, a black and woman-owned Brooklyn brand that focuses on smooth skin by the way of exfoliation.

LUV SCRUB is a long-lasting mesh body exfoliator aka magical washcloth that removes dead skin cells and stretches up to 50" to reach the entire body, to give it a full lather and scrub.

Created by founder and Smooth Skin Operator Caroline Owusu-Ansah, LUV SCRUB brings a West African beauty routine to NYC and beyond. She believes sexy skin is contagious and encourages people to experience the LUV and toss their loofah.

Born to Ghanian parents, Caroline graduated from UMass Amherst with a degree in Apparel Marketing and went into a career of Branding and Retail Merchandising. Her role was a critical one as she assisted with merchandising direction for different retail brands across North America. With the skill she learned from her career, she was able to bring LUV SCRUB to life.

LUV SCRUB was recently awarded Best of Beauty 2020 by Allure Magazine.